What is OpenClaw?

🦞 Your own AI that lives
on your server

OpenClaw is a self-hosted AI automation platform. You install it on your own server or a UK VPS, connect it to your tools, and it runs tasks autonomously on your behalf: sending emails, writing content, qualifying leads, updating records. You decide exactly what it has access to, and every integration requires your explicit permission.

Because it is self-hosted, you stay in control of your infrastructure. You choose which AI provider processes your data (OpenAI, Anthropic, or others), and nothing is stored or shared beyond what you configure. No platform lock-in, and no extra SaaS layer sitting between you and your data.

Self-hosted
Runs on your own server or a UK VPS, not in a big tech cloud.
Connects to your tools
Email, calendar, CRM, website and more; configured for your workflows.
Takes action autonomously
Not just a chatbot; an agent that researches, writes, sends, and logs without you.
Privacy-first
Your data stays on your infrastructure. No third-party sharing.
UK-hosted · GDPR compliant
UK VPS options provisioned by us, GDPR compliant by design.

What we build with it

Concrete outputs.
Not vague capabilities.

01

AI Outreach System

400+ targeted emails per day, zero manual effort

Finds prospects, researches their business, writes a personalised email, sends it, and logs replies to your CRM. Runs every hour. Zero manual effort after setup.

02

Content Pipeline

SEO blog posts end-to-end, under £1 per post

Researches topics, writes SEO-optimised blog posts, generates images, and publishes to your site. Automated end-to-end. Consistent output, no writers required.

03

Customer Comms Agent

24/7 first-response, human escalation when needed

Reads incoming enquiries, drafts replies, handles FAQs, and escalates anything that needs a human. Works across email and chat without you lifting a finger.

04

Internal Ops Automation

Hours of admin eliminated every week

Schedules tasks, updates project management tools, sends internal summaries, and flags issues, so your team spends time on work that matters, not admin.

Pricing

What it costs

Transparent pricing. No hidden fees. Plus a one-time setup fee of £149–499 depending on complexity.

Freelancers & solo consultants
£79/mo
Starter
  • Hosted on our infrastructure
  • Setup & onboarding done for you
  • Your own AI provider keys
  • 3 pre-built pipelines (blog, outreach, site agent)
  • Ticket support (48h response)
  • Starter course & video walkthroughs
  • Extra workflow builds at £75/hr
Get started
Most Popular
Growing agencies & busy founders
£199/mo
Pro
  • Everything in Starter
  • Dedicated VPS (not shared)
  • Priority support (24h response)
  • Up to 10 custom skills & workflows
  • Monthly 1hr strategy call
  • Full outreach pipeline (leads → email → WhatsApp)
  • White-label option available
Most popular
Agencies & enterprise at scale
£499+/mo
Agency
  • Everything in Pro
  • Dedicated infrastructure + SLA
  • Full custom pipeline builds
  • Staff training session
  • Multi-agent setups & CRM integrations
  • Quarterly strategy reviews
  • Priority direct access
Book a call
One-off setup

We build it, you own it

We design and deploy a working OpenClaw system, hand over the keys, and you run it yourself. From £1,500 depending on complexity. Bespoke pipelines scoped on a call.

OpenClaw is open source. Want to self-host for free? We can point you in the right direction.

* AI provider costs (OpenAI, Anthropic, etc.) are billed separately and passed through at cost. We advise on the most efficient model for your use case and help you get set up with your chosen provider.

Why hire us vs DIY

You can set it up yourself.
Here is why most businesses don't.

OpenClaw is open source and self-hostable. But getting it to actually do useful things — connecting your tools, building the pipelines, making it reliable in production; that is where most businesses get stuck.

DIY self-host
With App Web Dev
Setup time
4–8 weeks
2–5 days
Developer required
Yes
No
Infrastructure management
On you
We handle it
Pre-built pipelines
None
Outreach, content, CRM & ops
Ongoing maintenance
Your time
Included
Time to first result
Months
Days

We have already built the hard parts. We know which integrations work, what breaks in production, and how to tune agent behaviour for real business workflows. We can have a working system live in days, not months.

Book a free call

FAQ

Common questions

Want to see what OpenClaw
could automate for your business?

Book a free 30-minute call. We will look at your current workflows, identify what can be automated, and give you an honest assessment, including what it would cost.

Book a free automation audit

Tell us your biggest bottleneck

Free 30-minute call. No pitch deck, no hard sell. Just an honest conversation about what is possible and what it would take.

🔒 Your information is secure and will never be shared. We'll respond within 24 hours.

Get In Touch

Email Us

info@appwebdev.co.uk

We respond within 24 hours

Location

Manchester, UK

Serving UK & International

Response Time

Same day consultation

Free 30-minute discovery call

Service Areas

ManchesterLondonBirminghamLiverpoolLeedsUK-wideInternational